As the European packaging law introduced a new eco-conscious initiative, the marketing team at Beauty Blender faced the challenge of finding a packaging solution that aligned with these regulations while offering decorative possibilities and a touch of whimsy, such as a captivating crown design.

In the past, Beauty Blender's packaging consisted of a thin PVC composite, but with sustainability at the forefront, they sought to embrace a container that could incorporate a high recycled content without compromising on aesthetics. Combining their passion for eco-consciousness and a desire for elevated luxury, We set out on a mission to create a packaging that not only surpassed all regulatory requirements but also exuded a sense of opulence.